On-Page SEO Checklist: 15 Things to Do Before You Publish
A practical on-page SEO checklist for bloggers — 15 steps covering titles, headings, internal links, images and schema to do before hitting publish.
Page 2 of 3
Media & technical
11. Optimise every image. Compress it, use a modern format, and add descriptive alt text (with the keyword only where it fits naturally).
12. Set image dimensions so your layout doesn't shift while loading (good for Core Web Vitals).
13. Use a clean, readable URL slug — short, keyword-focused, no dates or random numbers. /on-page-seo-checklist beats /post?id=4471.
14. Add structured data where relevant — Article, FAQ, and Breadcrumb schema help you earn rich results. (This site adds them automatically.)
Before you publish
15. Re-read it out loud. If it's boring, confusing, or thin to you, it will be to readers — and search engines increasingly measure how readers respond. Tighten it, then publish.